About Us

Agency-Quality Work, Small Business Heart

We believe every small business deserves a digital presence that competes with the big players — without the big agency price tag.

Our Story

Built from Experience, Driven by Results

Apex Strategic was founded with a simple observation: small businesses were being underserved by the digital industry. Big agencies charge premium rates and treat small accounts as an afterthought. DIY website builders produce cookie-cutter results that don't convert.

We saw the gap and built a company to fill it. Every project gets the same strategic thinking and design quality you'd find at a top agency — but at a price point that makes sense for a salon, a local service provider, or a growing startup.

Based in the Chicagoland area, we specialize in working with businesses that serve their local communities. We understand the market, we know what drives customers, and we build digital experiences that turn browsers into buyers.

“We don't just build websites — we build the digital foundation that lets small businesses compete and win.”
Our Approach

What Sets Us Apart

01
Local Business Focus

We don't work with Fortune 500s — and that's by design. We specialize in salons, service providers, local shops, and growing startups. We know your customers, your market, and what makes them pick up the phone or book online.

02
No Template Shortcuts

Every site starts from a blank canvas. We study your brand, your competitors, and your audience before a single pixel is placed. The result is a site that looks and feels like you — not a reskinned theme from a marketplace.

03
AI-Powered Efficiency

From chatbots that answer client questions 24/7 to automated appointment reminders and win-back campaigns — we integrate AI tools directly into your workflow so you save hours every week without lifting a finger.

04
You Own Everything

Your domain, your hosting, your code, your content — it's all yours from day one. No proprietary lock-in, no hostage situations if you ever want to leave. We earn your business every month, not trap you in a contract.

The Team

Meet the Team

GK

Gary Kunz

President & Chief Investment Officer

BH

Brad Herdrich

Vice President & Chief Technology Officer

Gary brings decades of investment and business operations experience, ensuring every decision at Apex is grounded in sound strategy and long-term growth. Brad brings a background in technology, design, and hands-on execution. Together, they founded Apex Strategic to bridge the gap between what small businesses need and what they can afford. Every project is hands-on, strategic, and built to deliver real results.

Ready to Work Together?

Let's talk about your business and find the right solution — no pressure, no pitch.

Get In Touch →